Trend following is a style that aims to enter in the direction of an established move and stay until the trend shows signs of ending. It accepts many small losing trades in choppy conditions in exchange for catching the occasional large trend. The approach can have a low win rate and still work, because the winners are meant to be much larger than the losers.
Trend following shows why win rate alone can mislead, since a low win rate can still be profitable with big winners.
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